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Penny Pranks Provide OfficeMax with Fun but Fraught Route Through ... BNET

As in olden days noted in the blog, the office supply sector of the retail industry has been hit hard by the recession and it’s indicative of what retailers ruminate over is required to move shoppers that OfficeMax is selling back to school products for a penny.

But, even if has been forced to go back to Depression prices in the Great Depression, at least the company is doing it with modern flair.

During back to school, OfficeMax is featuring what it has dubbed Penny Offers each week. They register one item for one cent promotions as well as buy one, get one for one penny deals, with the whole program focusing on school supplies. Customers can find the penny specials in OfficeMax’s annular advertisements and on a Back-to-School for Pennies web page. Recent offers at a penny each included those for 12-inch wood rulers, and primary and two prong folders.

While that might all seemed somewhat old fashioned, OfficeMax is supporting the program with a YouTube initiative. It should be noted that in last year’s economically challenged back to school timeframe, the flock also launched its cent promotion and managed to attract three million views to the supporting YouTube Penny Pranks series .